How to Find SaaS Customers on Reddit
Reddit is where people go to ask strangers "what tool should I use for this?" — and then act on the answer. For a SaaS founder, that's the whole game. But Reddit also has the internet's most aggressive spam immune system. Here's how to find customers there without torching your account.
Post where buyers are, not where founders are
The most common mistake: hanging out in r/SaaS and r/Entrepreneur. Those are full of other builders, not buyers. Your customers are in the subreddits about their job — r/freelance, r/smallbusiness, r/marketing, r/accounting, r/photography, whatever your buyer actually does all day. That's where they complain about the problem you solve.
Find the threads with real intent
Search each target subreddit for the phrases buyers actually type:
- "can anyone recommend a tool for…"
- "how do you all handle…"
- "is there something that…"
- "[competitor] alternative" or "[competitor] is too expensive"
Sort by new and get there early. A question answered in the first hour gets the top reply; a day later, nobody scrolls that far.
Respect each subreddit's self-promotion rules
Most subreddits have a rule against promotion, and many auto-remove comments with links from low-karma accounts. Before you ever mention a product: read the sidebar rules, build genuine comment karma first (answer questions with no link at all for a couple of weeks), and when you do mention your product, do it without a link — let people search the name. Reddit's filter treats new-account + link as spam by default.
Write the reply so it converts
The formula that works: useful answer first, honest disclosure, product mentioned once as an option. Something like: "For late-paying clients, the thing that worked for me was a fixed reminder cadence at 7/14/30 days. I actually built a small tool that automates exactly that (so I'm biased), but even a calendar reminder gets you 80% of the way." Helpful, honest, not spammy — and people click.
Why most founders quit this channel
It works, but it's a daily job: monitoring a dozen subreddits, catching threads early, reading through noise, and writing a fresh reply every time. Miss a few days and you miss the leads. That monitoring-and-drafting loop is exactly what LurkScout runs for you — so you only show up for the part that needs a human: hitting post.